Ron Popeil’s $25 Million Beverly Hills Estate Is Ready to “Set It and Forget It”

But wait — there’s more! This $25,000,000 Beverly Hills home was originally built in 1995 for the Hard Rock Cafe co-founder and then owned by Ron Popeil (the food dehydrator infomercial guy) since 2002. It’s time to set it and forget it!!!

The one and only Ron Popeil — the legendary pitchman behind the Showtime Rotisserie, the Veg-O-Matic, and the Pocket Fisherman — called this sprawling Italian villa home for over two decades. Built in 1995 for the co-founder of the Hard Rock Cafe, this 14,595-square-foot Beverly Hills estate is pure wild: grand-scale entertaining rooms, a jaw-dropping foyer chandelier, a private theatre room, and grounds made for legendary parties. And now, for $25 million, it can be yours. So go ahead… set it and forget it!

📍 1672 Waynecrest Dr, Beverly Hills, CA 90210
💰 $25,000,000
📐 14,595 sq ft
🛏 8 bd | 11 ba
📅 Built 1995
🌴 Owned by infomercial legend Ron Popeil since 2002
🏛️ Distinguished Italian villa with resort-scale entertaining spaces
🎬 Private theatre room + dramatic double-height foyer

A Legendary Estate With a Legendary Story

Some homes have curb appeal. This one has a catchphrase. Built in 1995 for the co-founder of the Hard Rock Cafe, the estate found its most famous owner in 2002, when Ron Popeil — the undisputed king of late-night infomercials — moved in. For more than 20 years, the man who told America to “set it and forget it” lived behind these gates in Beverly Hills. If these walls could talk, they’d probably try to sell you a rotisserie.

The Foyer (and That Chandelier)

You know a home is wild when the light fixture needs its own zip code. The double-height foyer is anchored by a massive, sculptural chandelier that cascades down like a glittering waterfall — equal parts glamorous and gloriously over-the-top. It’s the kind of entrance that makes guests stop mid-sentence.

Grand-Scale Living Spaces

With 14,595 square feet, 8 bedrooms, and 11 bathrooms, nothing about this villa is small — except maybe your chances of staying humble while living here. The formal living areas are made for entertaining at full Popeil volume, complete with a fireplace that means business.

Cook Like an Infomercial King

What kind of kitchen does the man who sold millions of food dehydrators cook in? A seriously grand one. From the formal dining space to the kitchen with its substantial island, this is a home built for feeding a crowd — or filming your own 2 a.m. product demo.

Showtime! The Private Theatre

But wait, there’s more! Tucked inside the estate is a private theatre room — because when you’re Ron Popeil, every night is showtime. Plush seating, a big screen, and zero commercials (unless you count the ones he made).

Beverly Hills Twilight

As the sun sets over Beverly Hills, the estate glows — and honestly, at $25 million, it should. This is a once-in-a-generation chance to own a piece of pop-culture history, wrapped in an Italian villa, set behind gates on one of the most famous stretches of real estate in America.

Frequently Asked Questions

Who owned the home at 1672 Waynecrest Dr?

The estate was built in 1995 for the co-founder of the Hard Rock Cafe and has been owned by legendary infomercial pitchman Ron Popeil — the “Set it and forget it!” guy behind the Showtime Rotisserie and Veg-O-Matic — since 2002.

How much is the Ron Popeil estate listed for?

The home at 1672 Waynecrest Dr, Beverly Hills, CA 90210 is listed for $25,000,000.

How big is the home?

The Italian villa spans 14,595 square feet with 8 bedrooms and 11 bathrooms.

When was the estate built?

The home was originally built in 1995.

Who is the listing agent for 1672 Waynecrest Dr?

The home is listed by Linda May ([email protected]) of @lindamayproperties and @drew.fenton.

Photos: @tylerjhogan

Listed by: Linda May ([email protected]), @lindamayproperties and @drew.fenton

👉 See the full listing on Zillow